6/24/2023 0 Comments Tampax radiant![]() We knew we needed to drive change, but in the right way - with the support of and knowledge from Black women themselves.”Īnswering the call to provide information tailored to the community, Tampax Radiant launched #LiveRadiant – a campaign curated for Black women by Black women – and tapped menstrual advocate CeCe Jones-Davis and OB-GYN Dr. “We found that 42 percent of Black women want to learn more about their periods from African American media and brands. After talking with women in the Black community across the country, we saw these are some of the common myths associated with tampons,” said Melissa Suk, Tampax Associate Brand Director, at Procter & Gamble. “ Unsafe, uncomfortable, only for sexually active women. Moreover, 2 in 5 African American women wish they started using tampons sooner in life and 55 percent said additional information on how to properly use a tampon would be useful. In fact, a new study by Tampax Radiant found 25 percent of African American women who prefer pads said they prefer them because they were not taught how to use tampons. CINCINNATI-( BUSINESS WIRE)-Even in 2019, period myths, miseducation and stigma are limiting Black women from receiving the information about their bodies, and their periods, they deserve.
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